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Polina
Arkhipova

Senior Product Designer

B2B & B2C · Growth, Retention & Complex Systems · Data‑driven

Hi, I'm Polina — a product designer who believes that good products respect users and still help the business grow.

Working remotely, I thrive in cross-product work, making complex flows simple and tackling problems that actually move the product forward.

In my free time I enjoy architecture, movies and series, good food and travel. I'm also trying to learn French (emphasis on trying).

↓ CV See cases

Senior Product Designer

B2B & B2C · Growth, Retention & Complex Systems · Data‑driven

29 y.o.
8+ years of experience
Fluent Rus / Eng
Based in South-East Asia

Core experience

Where I've built

Emerging Travel Group 2024 — Present

Booking platform for travel agents · B2B · Web, mobile web

Partner activation & retention across cross-product projects — redesigned the registration flow for new international markets, built the loyalty program page, and reimagined the Quotes product.

Learned: navigating B2B specifics, strict budget constraints, international requirements, and conducting research in English.

Foxford 2021 — 2024

Online school for children · B2C · Web, mobile web

Attracting & retaining students to Foxford Home School — introduced a simpler attestation path and contributed to a large-scale product rebranding.

Learned: balancing emotional & functional UX in education, collaborating closely with marketing, and refining polished UI at scale.

Zarplata.ru 2019 — 2021

Job search platform · B2C & B2B · Web, mobile web, iOS, Android

Improved the applicant journey from registration to applying — redesigned the registration experience and refined search filters to be clearer across platforms.

Learned: product thinking, asking the right questions, teamwork, and designing for high-traffic multi-platform products.

Selected work

Cases

ratehawk.com

Skills

What I bring to the table

Hard skills

01 UX research — interviews, insight synthesis
02 UX flows & information architecture
03 UI for complex products & landing pages
04 Visual redesigns within brand guidelines
05 Storytelling & large marketing pages
06 Component systems & UI-kit development
07 Figma — components, autolayout, prototyping
08 AI-assisted design workflows

Soft skills

01 Communication & stakeholder alignment
02 Cross-functional collaboration
03 Ownership from concept to release
04 System thinking & detail orientation
05 Empathy for user needs
06 Adaptability to constraints

Behind the scenes

Writing

I write short reflections on what it feels like to be a designer — the doubts, the excitement, the burnout, the growth, and everything in between. These essays aren't about case studies, but about the inner side of the craft and the real person behind it.